By: Susan Becher Schultz, LCMS NJ District Communications Coordinator
Special thanks to Pastor Casey Kegley & Pastor Nathan Schultz for letting me pick their brains for this blog.
During times of crisis, especially one as imminent and widespread as the coronavirus, knowing how to communicate effectively with our communities can be difficult. As we grapple with loss of control over our schedules, careers, and finances, there’s a tendency to either over-communicate in order to gain back some sense of control, or to shut down and struggle to communicate at all. While both are understandable responses, there are many ways to communicate with our communities in ways that provide connection, togetherness, and support, without underlying attempts to fix the situation at hand.
This is unnavigated territory for all of us. As communicators and leaders we aren’t immune to the same feelings of those we communicate with. While it is our job to convey connection, community, and hope during this time of crisis, let us openly admit that we are human and by no means have the ability to fix this crisis. After we do all we can to communicate and connect with our communities, we too have a call to reflect, do less, and care for ourselves during this time. Please stay home as much as possible, stay healthy, and stay in touch - we’re all in this together.
I hope you found this blog helpful, thank you for taking the time to read! Email me at email@example.com with any questions, suggestions, or thoughts on future blog topics.